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Why Podcasting is the Ultimate Relationship Builder

To Podcast Or Not To Podcast, that is the question!

When it comes to making a decision whether to start a podcast or not, there's a lot that always comes to mind.

You'd most likely get hit with ANTS and/or otherwise known as..

"Automatic Negative Thoughts".

"No, I can't do it."

"What if I fail?"

"I hate the way I sound."

"What am I trying to prove..?"

"I'm not good enough."

"The only person that got your back 100% of the time is you." -SBrazier

If you're in Tech Sales, then you best know about Sarah Brazier.

She stated that regardless of Sales or Life, the only person that got your back 100% of the time is you.


We live in a give and take the world.

There's an infamous saying that "There's No Free Lunch in America".

Although there really is a "free" lunch due to handouts, charity, and other reasons that's not what the phrase means.

If you have the book "7 Habits of Highly Effective People" by Stephen Covey, head over to page 237 now.

The phrase is really about the Think Win-Win methodology.

As you can see from above, according to Covey Win-Win is not a technique but a total philosophy of human interaction.

Why would you want to give someone your time when they don't deserve your time..?

"Those who sows, shall reap." -Jim Rohn

Let's dive a little deeper here. There are the planters and there are the reapers.

The reapers come and go. Always looking for a quick buck and wants things overnight. Hates the word work and doesn't want to do anything to get it.

The planters are the one who sows. The one who plays long-term games for long-term compounded interests.

These are the ones who may lose the battle but wins the war.


Jim Kwik once said, "Reasons Reap Results".

This can not be so true, especially in the world of sales.

How often do you hear on a cold call "The reason for my call is.."?

A L L. T H E. T I M E.

So let's get to it.. shall we?

Podcasting Benefits:

  • Let's you get personal with the individuals involved

  • You get to pick their brains in real-time (it's like free consulting!)

  • Enables access to potential valuable clients

  • Gives the other individual a voice

  • Provides value to your Target Audience

  • Building your Personal Brand

Then the trick is to ask for a good address to send them something back in return.

For me, the reason for sending these gifts was simple.

It was a token of my appreciation and a way of expressing gratitude.

I learned a lot more from interviewing them rather than just following their content.

"When you get to throw your own recipe into the mix, that's when you become dangerous" -Jax

You can follow any one day in day out, but if you don't get the opportunity to chat with them live then it'll all go to waste.

To maximize, you must utilize.

When you get to pick their brain and thought processes in real-time, you'll soon see why they do the things they do.

Then.. when you get to throw your own recipe into the mix, that's when you become dangerous.

Ladies & Gents, without further ado here, are a few notable gifts we sent out to our awesome guests!


Morgan J. Ingram (Muffins w/Morgan)

LinkedIn Headcounts: 121,983

Occupation: Director of Sales Execution & Evolution at J-Barrows Sales Training


Reason: Morgan is a H U G E gamer, which is how he also came up with the name for his podcast - The 1UP Formula Podcast (Growth Focused)

Episode: #57


Sarah Brazier (SBrazier)

LinkedIn Headcounts 34,456

Occupation: Senior Account Executive at


Reason: Sarah is a HUGE Jordan Peterson fan, myself included!

Episode: #31


Jeremy Leveille Flamingo Fire

LinkedIn Headcounts: 12,629

Occupation: Mid-Market Account Executive at LeadIQ

Gift: Pink Flamingo

Reason: Jeremy is known for wearing Flamingo suits at tech conventions!

Episode: #3


Kyle Vamvouris (Vouris)

LinkedIn Headcounts: 12,397

Occupation: CEO & Founder of Vouris

Gift: Graduated Cylinder

Reason: Kyle is a comedian by heart and used to do stand-up in San Francisco before tech. In our episode, he shares his story when he found out why he wanted to be a comedian. In elementary, one of the teachers pulled out a Graduated Cylinder and he said "What college did it graduate from?" and everyone laughed their ass off!

Episode: #44


Carson V. Heady (Salesman on Fire)

LinkedIn Headcounts: 23,859

Occupation: Director, Health Solutions - U.S. Health & Life Science at Microsoft

Gift: Hand Written Note & $5 Starbucks Gift Card

Reason: It was all I could afford at the time.

Episode: #16


Josh Roth (JRoth)

LinkedIn Headcounts: 11,384

Occupation: Sr. Director of Inside Sales at Lob

Gift: New York Mets Tooth Brush

Reason: Josh used to sell New York Mets tickets for a living!

Episode: #36


Oh.. you want a #MillennialTwist story with it..?

I got you.

It was back in August 2020 and I just got back from a short mini getaway trip from Washington and Oregon. COVID was in high stakes and risking the loved ones at home was not an option.

That being said, I was forced to quarantine for 2 weeks. When I first landed back in Orange County, my Airbnb canceled on me and I was literally homeless for the next 12 hours.

"Stay Hard"

That same day, I had a scheduled recording with Keegan Chapman, VP of Sales at Victory

But there was a problem.. there was nowhere to do the recording.

I had two options:

  1. Reschedule and risk the loss of her coming back (you hardly get a reschedule if you cancel last minute)

  2. Stay hard and make a way

From a kid who grew up at the bottom, I had to do it.

"All my life, been grindin' all my life. Sacrificed, hustled, paid the price. Want a slice, I could roll the dice." -Nipsey Hussle

Parked my car in a busy open Albertsons parking lot, looking like a homeless bum, people starring at me while making the setup, fired up my hot-spot from my Galaxy Note 8 (Shout out to TMO!) and made it happen.

Ran the recording out of the trunk of my car.

Guess what..? Her episode is one of the highest played for Females of Sales in the 1UP Sales Development Podcast.


All in all, if you provided an experience where they'll somehow, someway, remember you.

That's a win for the books.

So the question remains.. will you start a podcast?

If the answer is yes, please leave a comment below!

#podcasting #networkmeansnetworth #contentstrategy

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