ONE TEAM, ONE DREAM
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Founder with Numbers
2,000+
20M+
5M+
Campaigns
Pipeline
Pipeline Revenue
25+
Industry Verticals
Meet the Founder
ABOUT JAX
Jackson "Jax" Lieu is a 2X GTM founding rep and a battle-tested sales strategist who’s helped build outbound engines from the ground up at two of the most ambitious startups in AI: Swif.ai and Apollo Labs (Apollo.io's internal AI outbound division).
From being laid off twice in 2018 to helping drive over $2.5M+ in pipeline and $300K+ in closed ARR across multiple early-stage startups, Jax’s story is one of relentless grit, creative execution, and data-driven systems.
At Apollo Labs (Apollo.io)
As one of the original founding reps, Jax helped scale Apollo Labs from 2 to 10 team members (including 2 direct reports) and drove:
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$2.5M+ in outbound pipeline
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$258K in closed ARR across 3 mid-market deals
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Owned 43% of total Labs revenue as of March 2025
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Helped surpass $1M in revenue in under 10 months
Jax also helped lay the email deliverability foundation that enabled the team to achieve 15–20%+ open rates and 5%+ response rates, leveraging prompt-engineered messaging and Apollo’s native Mailroom + domain infrastructure.
At Swif.ai
Jax joined as Head of Growth & GTM and helped take the company from $35K to over $100K ARR in 6 months. He:
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Sourced and closed $45K+ in ARR solo
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Increased ACV by 250%+ (from $5–10K to $25–30K)
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Shortened the sales cycle by 79.2% using a 5-stage buyer’s journey
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Closed Swif’s biggest logo to date (Patreon)
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Drove MoM revenue growth of 35%+ and helped the startup become cash-flow positive by April 2024
Beyond the Numbers
Jax is the creator of frameworks like:
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#RRR (Research, Retention, Recall)
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#SSS (Short, Sweet, Simple)
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#LCA (Link-Chart-Analysis)
He's secured wins for logos like McDonald’s USA (UpKeep), helped Overstory raise a $14M Series A, and booked over 500+ qualified meetings while coaching 25+ SDRs along the way.
Today
Now building Brains.co, an AI-powered GTM deployment engine for founder-led startups looking to scale outbound before hiring a team. With a brain built for patterns and a heart built for hustle, Jax continues to be a pipeline architect for underdogs trying to punch above their weight.
GOOD TO KNOW
Humble and full of heart, Jax is a child of God, embodying the belief that anything is possible when you give all your attention and glory to Him.
His go-to scripture is Jeremiah 29:11, which guides his path and purpose.
Outside of work, Jax's passions shine through in the kitchen, where he loves creating and plating culinary dishes. When he's not crafting delicious meals, you can find him at the boxing gym, honing his knock-out punches.
Jax's life is a testament to resilience, faith, and the power of unwavering dedication.
Messaging that Converts.
